Here’s the short bit of text directly from YouTube’s test feature support page: And that’s about it. While the document doesn’t include any images of what the feature might look like, it appears YouTube will add another section to its player page, in which you’ll see recommended products based on what its vision AI thinks is in a video. The key word in the above quote is ‘detected,’ as that’s what suggests Google isn’t just looking at the video title and tags to figure out what products are in the video. Instead, it suggests Google is analyzing the video and/or audio content itself to figure out what to recommend. We’ve reached out to Google for clarification and will update this post if we hear back. In that sense implementing vision AI may seem a little redundant, but the tool could presumably detect other products that may not be the main subject of the video as well. The company could also use the knowledge to help make more useful video suggestions, as its never-ending tweaking of the recommendation algorithm continues. Via 9to5Google