Data Analysis Where You Should Focus Your Link Building Efforts
As an added benefit, when a very popular, authoritative site covers your content, other sites often syndicate it, earning you more links over time organically without any additional effort. But as a content creator, I asked myself: “How can I tap into link syndication more deliberately to reap these brand recognition and SEO benefits? Why do some stories enjoy massive syndication after initial earned media coverage while others don’t?” Toward this goal, I leveraged new machine learning classification techniques to better understand which categories of content and which specific entities (people, places, things, organizations, ideas) seem to disproportionately drive high levels of link syndication....